Improve your Etsy Sales with an Etsy Shop Critique

I have LOVED Etsy for many years! Long before I even thought of opening a shop on Etsy, I always felt so inspired by this online space and would regularly make purchases from a variety of shops.

Eventually I felt the nudge to start a shop of my own selling digital party sets and scrapbooking paper. Looking back to the start of Sunshine Parties, which was in 2011, we had so much still to learn. And we are still learning, but we LOVE it. We have realized over time that you don’t one day arrive and go aaah great, now we’re doing well and we can relax a little. AS is in life, things are constantly changing and this goes for businesses too. Trends change, markets change, platforms and technologies change and you have to continually be present in your business to ride and sometimes roll with the waves.

After 85 000 sales, we can safely say that we have learnt SO much about selling online, we have learnt that what may work for others doesn’t work for everyone and what works one day may not work forever. BUT, there are principles and concepts that can guide us to nurture and optimize our businesses so that they remain current in a constantly changing marketplace.

Helping Etsy Shop Owners

Helping other Etsy shop owners improve their businesses may seem counter-intuitive but for us, the idea of sharing knowledge to those that seek it, is a real privilege. We have worked hard to improve our shop over time, we’re continually learning and the time is right for us to add “educators” to our line-up of offerings. Our first product in this new chapter, is a “Personalized Shop Critique” for Etsy shop owners. This critique goes beyond the basic advice of enhancing your descriptions and tags and looking at your SEO. Yes, we cover SEO but we also delve deeply into your shop and look at it from all angles, looking for micro and macro improvements to position your shop for increased visitors, page views, sales and profit.

Running a shop on Etsy can feel extremely frustrating at first. You may have spent months creating your products, designing your logo, setting up your listings, taking good photographs and then you launch your shop…..and you wait. And wait. The sales are either non-existent or they trickle in or they come in fits and starts. Or you have been selling relatively well for a few years and then all of a sudden, your revenue dips month after month for no logical reason as to why.

How Do You Know What To Improve in Your Shop?

The thing is, your shop may just need a few tweaks or it may need a major makeover. Sometimes, in fact often times, you need someone else to see your shop from an objective viewpoint to be able to pinpoint areas that desperately need improvement. A shop could be perfectly curated with beautifully finished products but traffic to the shop is a no-go. Why? That is where we come in and look at detail, both on the frontend and the backend of your store. Our Personalized Etsy Shop Critiques go beyond the generalized advice you will find in articles and instead, we look at how we can implement actionable short and long-term strategies that relate specifically to your product and audience, that will help your shop thrive. And by Thrive, I mean increased visits, increased conversion rates, increased sales and increased repeat customers.

Yeeeahhhh!

So How Does it Work?

Well, we have found that the best way to give a critique, is to offer part video review and part written guidelines. Once you have purchased the “Etsy Shop Critique“, you are provided with a short list of questions (and I really do mean short!) about your shop. Once we have received your information, we will supply a video review of your shop where I detail exactly what you need to do to improve your shop. In addition, I create a short, actionable list of your “top items” to tackle in order to get you making changes and improvements quickly.I will also look at things you can work on in the long-term that will eventually create more sales. These are things that take a bit more work and can be chipped away at over a few months, but will pay off in the long-run. It takes a short and long term strategy in unison, to make your shop stand out from the rest. I am here to help you do that. YAY!!Your critique will be sent to you via a dropbox link within 5 business days of receiving your completed questionnaire.

So, if you have ever felt frustrated about marketing your Etsy Shop, felt lost about selling on Etsy, unsure of why you are not making the sales that everyone else is making, then a personalized Etsy Shop Critique may be just the thing for you.